Financial Times and ComMetrics – c-suite blogging and benchmarking

by Urs E. Gattiker on 2008/07/12 · 0 comments 4.398 views

    Measures are based on empiricism while metrics are a composite of measures. This affects how we benchmark social media efforts.
    So what about your CEO’s blog is it worth the effort? We are working on tools that will help you answer these questions including metrics, benchmarks and rankings
    Find out – read on we tell you the story.

The Financial Times has been publishing a few articles about Web 2.0 developments from experts in the field. I was asked to prepare an article myself and it just got published. So I thought I share the information with you.

Download the version as a pdf file here:

Financial Times – Is blogging good value for the C-suite? 2-pages

Or read the article online here:

Read more on the Financial Times website

What is your thought on this?

check out:
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My.ComMetrics Warren Buffet – ropes to skip – c-level blogs – FAQ #2
6 steps to get started in measurement of social media activities ComMetrics – CyTRAP Labs — in the media/press

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