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ComMetrics cost classification model for social media marketing

Social media ROI: The cost classification model

by Urs E. Gattiker on 2011/02/18 · 25 comments 13.661 views

ComMetrics cost classification model for social media marketing: 1st post in a series. Starting with how full cost accounting can help to address the social media marketing ROI issue.

Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost classification model for social media, pay-for-performance 2.0, social capital, social CRM, social media policy, social media ROI, social network