Posts tagged as:

pay-for-performance 2.0

Social media ROI: The cost classification model

by Urs E. Gattiker on 2011/02/18 · 25 comments 13.662 views

ComMetrics cost classification model for social media marketing: 1st post in a series. Starting with how full cost accounting can help to address the social media marketing ROI issue.

Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost classification model for social media, pay-for-performance 2.0, social capital, social CRM, social media policy, social media ROI, social network