ComMetrics cost classification model for social media marketing: 1st post in a series. Starting with how full cost accounting can help to address the social media marketing ROI issue.
Posts tagged as:
social media ROI
Social media ROI: The cost classification model
by Urs E. Gattiker on 2011/02/18 · 25 comments 13.663 views
2011 trends: Web lovers and privacy
by Urs E. Gattiker on 2011/01/19 · 17 comments 13.110 views
Social media strategy and risk management: How our use of social networks and apps are increasingly encroaching on our privacy. What you can do about it.
Tagged as: Android, Apps, business ethics, data protection, identity theft, iPhone, privacy management, risk assessment, risk management, social media best practice, social media ROI, social networking, social networks
2011 trends: Social media best practice and ROI
by Urs E. Gattiker on 2010/11/06 · 34 comments 12.959 views
Social media monitoring, social media strategy, mobile Internet: a series of briefs to help you find your way and improve customer relationship management.
Tagged as: benchmark test, corporate governance, luxury brands, media metrics, media trends, mobile communication, monitoring tools, Return-on-Investment, risk management, social media best practice, social media ROI, social networking, trendwatch, webinar, woman power