- Measures are based on empiricism while metrics are a composite of measures. This affects how we benchmark social media efforts.
- So what about your CEO’s blog is it worth the effort? We are working on tools that will help you answer these questions including metrics, benchmarks and rankings
- Find out – read on we tell you the story.
The Financial Times has been publishing a few articles about Web 2.0 developments from experts in the field. I was asked to prepare an article myself and it just got published. So I thought I share the information with you.
Download the version as a pdf file here:
Financial Times – Is blogging good value for the C-suite? 2-pages
Or read the article online here:
Read more on the Financial Times website
What is your thought on this?
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