India’s privacy landscape has undergone a dramatic transformation. We outline what it means for European and US firms’ outsourcing operations.
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best practice
Will new regulations kill outsourcing?
by Urs E. Gattiker on 2011/05/18 · 11 comments 5.947 views
Social media ROI: The cost classification model
by Urs E. Gattiker on 2011/02/18 · 25 comments 13.664 views
ComMetrics cost classification model for social media marketing: 1st post in a series. Starting with how full cost accounting can help to address the social media marketing ROI issue.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost classification model for social media, pay-for-performance 2.0, social capital, social CRM, social media policy, social media ROI, social network
6 steps to risk assessment and management
by Urs E. Gattiker on 2010/11/30 · 24 comments 21.479 views
Social media risk, risk analysis and corporate governance: 6 tips to manage risk exposure while improving ROI and reducing cost overruns.
Tagged as: best practice, compliance management, corporate governance, Risikoanalyse, Risikobeurteilung, risk assessment, risk management, ROI with higher average revenue per customer, six steps to success, social media risk
Social media marketing definition: 2 essentials
by Urs E. Gattiker on 2010/10/02 · 17 comments 10.176 views
Social media monitoring, social media strategy: Who is winning in social media marketing? Key definitions from KPI experts help you get it right for your company.
Tagged as: best practice, checklist, corporate blog, Social Media Marketing, social media monitoring, Twitter monitoring